{"id":80818,"date":"2025-08-15T09:54:36","date_gmt":"2025-08-15T09:54:36","guid":{"rendered":"https:\/\/www.imv-imaging.com\/?post_type=focal_point_podcast&#038;p=80818"},"modified":"2026-03-17T12:02:19","modified_gmt":"2026-03-17T12:02:19","slug":"from-pixel-to-practice-imaging-equipment-and-starting-a-new-clinic-with-ross-kitchen","status":"publish","type":"focal_point_podcast","link":"https:\/\/www.imv-imaging.com\/en\/focal_point_podcast\/from-pixel-to-practice-imaging-equipment-and-starting-a-new-clinic-with-ross-kitchen\/","title":{"rendered":"From Pixel to Practice: Imaging Equipment and Starting a New Clinic with Ross Kitchen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Focal Point, we chat to Ross Kitchen, about setting up his new independent practice, <a href=\"https:\/\/www.patchandpurr.co.uk\/\">Patch &amp; Purr Vets<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by <a href=\"https:\/\/www.imv-imaging.com\/en\/team\/sam-mauchlen\/\">Sam<\/a> from the IMV Clinical team and <a href=\"https:\/\/www.imv-imaging.com\/en\/team\/craig-hoines\/\">Craig Hoines<\/a>, IMV imaging&#8217;s Business Development Manager, we will discuss the trials, tribulations and triumphs of starting a new business, choosing the right imaging equipment and how IMV imaging can support new start practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ross Kitchen, BVetMed MRCVS, has opened Patch &amp; Purr, his independent practice near Saffron Waldon, bringing a personal vision to life after years of working in various clinics. With a passion for high-quality care and modern veterinary treatment without restriction, he designed the clinic from the ground up. The practice features separate waiting areas for cats and dogs, cutting-edge imaging technology, and a focus on laparoscopic spay. Ross is committed to growing his practice as he builds a trusted local presence.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Got a question or suggestion? We would love to hear from you, and you can contact us using <a href=\"mailto:learning@imv-imaging.com\" target=\"_blank\" rel=\"noreferrer noopener\">learning@imv-imaging.com<\/a>. You can also check out our other learning resources on our Website and our CPD courses via our Academy education platform.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/share.transistor.fm\/e\/cf443b8e\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/47HDle563L12zBvfiD3iqJ?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"35\" src=\"https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01.png\" alt=\"grey wave\" class=\"wp-image-80717\" srcset=\"https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01.png 1002w, https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01-300x10.png 300w, https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01-768x27.png 768w, https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01-376x13.png 376w, https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Grey_01-600x21.png 600w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-related-learning\">Related Learning<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"ctaBlockWrapper\">\n        <div class=\"ctaGridWrapper ctaGridWrapper1\">\n                            <div class=\"item\">\n                                            <a href=\"https:\/\/www.imv-imaging.com\/en\/starting-your-own-veterinary-practice\/\"\n                            target=\"\"\n                        >\n                                                                    <div class=\"imageWrap\">\n                            <picture>\n                                <img\n                                    srcset=\"https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2025\/08\/Untitled-3-aspect-ratio-680-680.png\"\n                                    alt=\"\"\n                                    loading=\"lazy\"\n                                                                    \/>\n                            <\/picture>\n                        <\/div> <!-- .imageWrap -->\n                                                                  <div class=\"summary\">\n                                                            <h6 class=\"subtitle\">\n                                    Starting your own veterinary practice?                                <\/h6>\n                                                        <\/div>\n                                                <\/a>\n                                        <\/div> <!-- .item -->\n                        <\/div> <!-- .ctaGridWrapper -->\n    <\/div> <!-- .ctaBlockWrapper -->\n    <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"ctaBlockWrapper\">\n        <div class=\"ctaGridWrapper ctaGridWrapper1\">\n                            <div class=\"item\">\n                                            <a href=\"https:\/\/www.imv-imaging.com\/en\/2020\/04\/news-ultrasonography-equipment-and-preparation\/\"\n                            target=\"\"\n                        >\n                                                                    <div class=\"imageWrap\">\n                            <picture>\n                                <img\n                                    srcset=\"https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2026\/03\/Equine-Downloads-Website-Templates-17-Ultrasonography-equipment-and-preparation-aspect-ratio-680-680.png\"\n                                    alt=\"\"\n                                    loading=\"lazy\"\n                                                                    \/>\n                            <\/picture>\n                        <\/div> <!-- .imageWrap -->\n                                                                  <div class=\"summary\">\n                                                            <h6 class=\"subtitle\">\n                                    Ultrasonography: equipment and preparation                                <\/h6>\n                                                        <\/div>\n                                                <\/a>\n                                        <\/div> <!-- .item -->\n                        <\/div> <!-- .ctaGridWrapper -->\n    <\/div> <!-- .ctaBlockWrapper -->\n    <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"ctaBlockWrapper\">\n        <div class=\"ctaGridWrapper ctaGridWrapper1\">\n                            <div class=\"item\">\n                                            <a href=\"https:\/\/www.imv-imaging.com\/en\/academy\/beginners-guide-to-small-animal-endoscopy\/\"\n                            target=\"\"\n                        >\n                                                                    <div class=\"imageWrap\">\n                            <picture>\n                                <img\n                                    srcset=\"https:\/\/www.imv-imaging.com\/wp-content\/uploads\/2026\/03\/Endoscopy-Downloads-Website-Templates-9-Beginners-Guide-To-Small-Animal-Endoscopy-aspect-ratio-680-680.png\"\n                                    alt=\"\"\n                                    loading=\"lazy\"\n                                                                    \/>\n                            <\/picture>\n                        <\/div> <!-- .imageWrap -->\n                                                                  <div class=\"summary\">\n                                                            <h6 class=\"subtitle\">\n                                    Beginners\u2019 Guide To Small Animal Endoscopy                                <\/h6>\n                                                        <\/div>\n                                                <\/a>\n                                        <\/div> <!-- .item -->\n                        <\/div> <!-- .ctaGridWrapper -->\n    <\/div> <!-- .ctaBlockWrapper -->\n    <\/div>\n<\/div>\n","protected":false},"author":3,"featured_media":80839,"parent":0,"menu_order":16,"template":"","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false,"footnotes":""},"modality_lr":[191,183,194],"format_lr":[198],"category_lr":[134],"class_list":["post-80818","focal_point_podcast","type-focal_point_podcast","status-publish","has-post-thumbnail","hentry","modality_lr-x-ray","modality_lr-veterinary-learning","modality_lr-endoscopy","format_lr-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Pixel to Practice: Imaging Equipment and Starting a New Clinic with Ross Kitchen | IMV imaging<\/title>\n<meta name=\"description\" content=\"In this podcast we discuss the trials and triumphs of starting a new business, choosing the right imaging equipment and how we can support new start practices.\" \/>\n<meta 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